March 24, 2018

Social listening is an essential tool in maintaining the effective brand awareness and reputation of any business. Businesses can opt on two approaches to handling social listening. Either, by relying on a social media management outsourcing team, or being hands-on. Wh...

September 22, 2017

With 328 million monthly active users and 157 million daily active users, Twitter can be a great social media marketing opportunity. Aside from the volume, it is relatively easy to engage with followers on the platform. This may, of course, lower the quality of leads c...