PEACE OF MIND FOR YOUR ONLINE PRESENCE - 24/7/365
CUSTOMER SAFETY IS THE LIFE-BLOOD OF ANY BUSINESS WITH ONLINE COMMUNITIES
Why Moderation Is Essential To Your Business Success
1. Risk Reduction
Moderation is a risk management method to mitigate problems for both your customers and your company. It will directly help you reduce the threats of; social PR crises, security risks, IP and Trademark violations, lawsuits and other legal issues related to scams, threats, counterfeit and illegal content. But more importantly, it acts a protection layer for your customers, online communities, and interactive services.
Filter unwanted images from your dating site, illegal content from your online store, or harmful content from your valued community, especially those at target risk such as children.
2. Grow your Business
As any business owner knows, reputation can be the 'make or break' of a business. A well-moderated service builds trust fast, giving you greater opportunity to expand by increasing positive word-of-mouth. Repeat business and customer retention increase on moderated sites versus non-moderated (self-driven) communities.
3. Understand Your Brand
Social moderation is not just profanity filters. Tap into the vast goldmine of information at hand to help you drive decision making. Find out how your customers feel about you and your services. Discover pain points and how to solve them through social listening and drive your marketing success forward. Moderation also helps drive your existing brand and help to enforce its status and message.
Use predefined classifications, tags, and labeling to measure your user content and further understand what drives your customers.
Our moderation tools and trained on-site personnel combine the best of machine learning, computer filtration, manual filtration, and custom rules. Both Automatic and Manual moderation is accessed with a secondary level of manual review for quality control and advanced tuning. We can detect abstract patterns in behavior, metadata, text and pictures better and faster than any human, or AI alone. The argument of wich is better? Auto Manual moderation, is mute. The answer is both together.
Content enters the process via your site, App, API submission or direct to us.
Our trained team of moderation experts, manually assess your content and actively make decisions based on your complex criteria. Manual is often more practical when opinion based filtering is required such as political or religious content moderation, artistic interpretations,
and certain child safety situations
Based on your predefined criteria, the Machine Learning analyzes your content, discover patterns/trends, and learns to moderate your site with confidence. A decision to approve, refuse or send to manual moderation is made, in real time.
Manual Review Panel
Content in need of a manual moderation is sent to the review panel where your team can take a manual decision. We also use this section send samples of any Automation process to internal review for quality control and training.
Your moderated content is returned or published to your site, app, or service system ready for public consumption giving you peace of mind.
Metrics and Insights
The moderation process metrics, labeling, and social insights are now available along with your reject ratio, automated decision ratio, refusal reasons and other KPIs defined by you.
Pure Moderation has been a tremendous asset to our customer support.
- Abby Hollar
Customer Support Manager - Udemy
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At GEAR inc. we realize that outsourcing is a big step to take. Contact us today to discuss your specific needs and take advantage of our free consultation and trails. Test our years of experience and develop trust, enabling you to take advantage of workforce flexibility, scalability, high-quality and low-cost production.
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