KIK CONNECTING THE WORLD THROUGH CHAT
Kik was founded in 2009 by a small but passionate group of University of Waterloo students with the goal of breaking down communication barriers between different mobile operating systems to allow users to connect, regardless of their OS. At launch, Kik was one of the few communication services that crossed between different operating systems. To date, they have been able to grow their user base to over 300 million users - many of which are teens and pre-teens.
Kik’s platform allows for users of their network to share messages, photos, videos, sketches, mobile web pages, and other content. This functionality is highly valued amongst Kik’s user base, but it creates obstacles for them to protect their young demographic from predatory behavior.
How We Helped
Kik had an urgent need to monitor the content that went on their platform - they needed to ensure that users followed their guidelines. They took advantage of a free trial with Pure Moderation’s dedicated team of admins in July of 2014. Kik integrated their data streams to our in-house moderation tool through the use of a simple API. Within days, their content queues were sent to Pure Moderation’s admins for review. Working with Kik, we strengthened their moderation guidelines and monitoring workflows to reduce the prevalence of inappropriate content and predatory behavior.
In particular, Kik saw significant improvement in:
a 24-hour work-lifecycle.
the ability to quickly adapt to different working requests.
a reduction of fake profiles on their network.
pre-moderation of pornography, hate speech, spam, violence, and racism.
detection and reporting of illegal content, such as child pornography.
costs devoted to the removal of profiles and other content reported by users.
negative PR related to predatory incidents on their platform.
Due to our 24-hour operations, we are able to fill Kik’s desire to have their content reviewed within 5 minutes of posting. By partnering with Pure Moderation, their internal managers were able to spend more time on new features, monetization, and community enhancement.
Since 2014 we have been a stable, reliable, and self-managing partner for Kik. We have set up a dedicated team of admins who continuously monitor the content on their network.
Contact information for Kik’s Trust and Safety Analyst available upon request.