Social media has become a commonly used tool for businesses to connect better with their target audience, helping them interact with their customers and to advertise their products and services. At this point, the use of social media for brands to establish their social presence online has become a norm. It’s not enough to just set up a business page on platforms such as Facebook and Linkedin. Of course, just like your personal accounts, you have to be careful on what you post. Neglectful posting can lead to consequences on your brand image, which can eventually ruin your business.
Below are a few things your business should avoid posting on social media:
Too Much Content
Yes, your social media should contain information about you, your brand and how to contact you, as well as posts about your recent and upcoming products, but no one wants too much information shoved down their news feeds. Give your readers time to digest the information given to them before posting again. You could also go through your analytics to check what time and what type of posts do your audience respond to more.
Your business page is not your personal page. Occasional posts about your friends visiting your store is fine, but there should be a fine line between posting what you had for dinner or your gym selfie on your business account.
Political and religious posts
Keep in mind that everyone has their take on politics and religion. Keep your page clean and open to all religion and political perspectives. You may have different religious beliefs and political opinion than others, but it doesn’t mean that you cannot do business with each other. Keep your business unbiased with politics and religion.
Negative comments or posts about customers or business partners
People will always find something to complain about, and there will always be hard-to-deal-with clients. Public customer complaints should be answered professionally and not ignored, and remember that your online interactions and response reflect the direct reputation of your business. This also comes with clients who you had disagreements with or decide to pull out their contract with you. It is not something you need to post publicly.
Are you announcing a new product launch or a weekend sale? Make sure your status contains all the information needed. Don’t leave them hanging with missing information and questions. Before posting, make sure you have not missed any crucial information. Include links to your website so they can gain more information. This way, you are generating positive interest and driving traffic to your pages.
Poor-quality photos or graphics
We have become such visual consumers. A photo is more likely to catch our attention than text as we scroll through our news feeds. That’s why you should take into proper consideration how you visually present your products. If you don’t have the proper photography or graphic skill, it is best to outsource yourself a photographer or graphic artist to work on the visual aspect of your page.
Having bad grammar on your social posts will make you look unprofessional and can be a turnoff to some people. Take time to proofread your work before posting, and if you are unsure of certain grammar structures, then consider using grammar checking tools.
Your business page is a means to interact with your audience and market your products. Avoid posting irrelevant content that does not match your brand. Attract genuine engagement from your audience by posting relevant content that will drive them to action. Keep in mind that your page should be focused on your business rather than entertainment.
Never at all cost swear on your business page. You never know who is reading and how people will take offense to profane language. This could make you look unprofessional and rude, which could also reflect in your customer service. Though, some brands can get away from swearing because it is in their brand's personality. Of course, they swear in consideration as well.
Nobody wants to see their news feed with forced sales posts. Spamming your audiences with constant sales posts will not be engaging for them and probably let them hit the ‘unfollow button.' Instead, post something you know your audience will want to react to, also considering the time when your audience is most likely to respond.
Content that works on Facebook may not work as well with Instagram or Twitter and vice versa. Cross-posting just tends to make you look lazy and effortless, reducing the interaction and impact your content can have. Customize your content accordingly to what works for each platform.
Never neglect your business profile, avoid sporadic updates, and make sure to keep your updates regular and consistent. Depending on the nature of your business, it could be every day, once a week, or every other day. Being consistent with your posting will allow your audience to trust you more.
Keep in mind that your social media page does not only market your products and maintain your customer relationship, but it also reflects the whole of your brand. It takes a lot of dedicated effort and time to be able to maintain your business page and should not be seen lightly. But if you are inexperienced in this field or simply cannot handle this on your own, you have options like hiring in-house staff or a trained outsourcing team to handle your social media.