Analytics is one of the top priorities in digital marketing, as well as one of the keys to your brand’s marketing success. With all the needed data, having a great marketing analytics tool is not only convenient but can also save you a lot of time, and will heavily influence your decision making.
There are dozens of software products on the market you can choose from and it can be overwhelming to attempt to test them all. Here are some of the best marketing analytics tools we recommend you check out to help the choice:
Mixpanel tracks the user interaction rather than the pageviews of your website or mobile app. It is known for being simple because it does not require an SQL series (which is a great advantage) and is user-friendly to those unfamiliar to coding. You will be able to monitor user interaction with your app or site as a whole or drill down to individual button features to see exactly how your users are interacting with your product.
Though, Mixpanel features are more product-oriented than it is marketing oriented, it is still used by marketing teams to determine user behavior and optimize funnels.
Moz Pro is a search engine analytics tool for digital marketers and SEO professionals. Moz Pro helps you boost your online visibility and stay ahead of your competition. This application allows you to put all your SEO analytics in one place, as well as to provide data for you and your competitors’ search rankings, link analysis, and keyword ranking. Moz Pro is an SEO platform for all knowledge levels in marketing.
Kissmetrics is a combination of behavioral analytics, segmentation, and email campaign automation for you to have a more in-depth understanding of your customers and will help you in increasing your conversions, engagements, and growth retention. It also helps you engage automation, as well as make better decisions by analyzing intelligent audience behavior.
Kissmetrics is recommended for marketers aiming to integrate and create an effective marketing dashboard to understand their users better.
Cyfe is an all-in-one dashboard which integrates all your online marketing analytics in one platform, allowing you to see all your information in one place. Using Cyfe, you can track all your social media platforms and PPC marketing. The tool also has pre-built widgets that connect to your Google AdWords, Google Analytics, SalesForce, or GetResponse, which allows Cyfe to gather and display all data in one dashboard.
Cyfe is convenient for marketers who handle multiple marketing channels.
Hotjar is an all-in-one analytics and feedback tool. Hotjar will help you understand your web and mobile site visitors. Using its heat map tools, you will be able to understand better how your viewers interact with your website, their scrolling habits, and where they spend more time on your website or mobile site. Other Hotjar features include video recordings of actual visitor clicks and how they navigate your site, conversion funnels, form analysis, feedback polls, surveys, and even recruiting user testers.
Hotjar is beneficial for new or frequently changing websites and can help you understand your web page’s strong and weak points.
Crazy Egg allows you to see what your viewers are doing on your website, where they click, how many viewers scroll down and how far they’ve scrolled, and creates a heat map visualization over time.
Just like Hotjar, Crazy Egg is a useful tool for new or frequently changing websites. This tool can help you understand user behavior and how they interact with your website.
Google Analytics is of course the most widely used website analytics tool. You will be able to track the traffic on your website, how your viewers found your site, and how much time they spend on your website. You will also be able to improve the performance of your apps and other marketing channels. Aside from these, you can also integrate your Google AdWords to analyze your campaign.
Google Analytics is for marketers wanting to track the marketing efforts they are generating and has a wide set of capabilities that fit most companies.
Each of these tools are great and have their own strong features. Though, choosing which tool to use alongside your marketing efforts will fully depend on you and what your brand needs to focus on. List out the top qualities you need, not all the features you want. The truth is, unless metrics alone are your sole job, you will not have the resources to track and analyse a hundred different metrics. What are the main 10 things you need to know to make informed decisions. Does the tool cover the well, and go from there.