Social Listening Tools that Help You Gain Valuable Customer Insight

August 3, 2017

Ever since social media was first used as a marketing tool, brands have found invaluable customer insight through social listening. Social listening offers real time insights into the changing trends in your audience’s conversation. This also helps predict the short and long term health of the brand, gain insight into customer pain points and analyse the competition.



Social listening tools have been created for marketers to track real time customer feedback. Here are some of the tools you should consider as part of your marketing.


Outsourcing your social listening

If you opt to let another team of professionals handle your social media accounts and monitor your social listening, outsourcing is a very productive resource. Social media outsourcers can monitor your social accounts 24/7 and gathering data for analysis, and even respond to queries and complaints. Since social listening takes a lot of time and effort, having a dedicated team focus on your social media accounts will give you more time to focus on other aspects of your business.



Hootsuite is a free social media tool for up to 3 channels (pricing varies on your business needs). It covers multiple social media sites and is well known for its range of tools. HootSuite allows you to create custom reports from over 30 individual report modules to share with clients and colleagues. You can track your brand sentiment, follower growth, plus incorporate Facebook Insights and Google Analytics.


Hootsuite has a collection of more than 80 applications to assist in increasing your social reach. There are tools for Instagram, YouTube, and Reddit on the social media dashboard. You can track what your customers say about you and easily engage with them. Another feature this tools offers is its secure logins, profile protections and permission level which can keep you protected.



Klout measures the influence on Twitter to find different influencers. It analyzes content to identify top influencers through their engagement. When using the Klout score, you can adjust your posts according to your target market’s interests and increase your engagement rate.


Social Mention

Social Mention is both a social media search and analytic tool that aggregates user generated content into a single stream of information, also displaying top keywords, hashtags, and sites. This tool analyzes data in more depth with four categories: strength, passion, sentiment, and reach.


Twitter Analytics

Twitter Analytics lets you receive free statistics in your Twitter account and measures your boost and impact on Twitter. Through this tool, you will have an insight of the interests, locations, and demographics of your followers.



Addictomatic centers on a variety of platforms, including Flickr, YouTube, Twitter, WordPress, Bing and much more. It is useful for being up to date on recent industry developments. It offers a personalized results dashboard, which allows you to bookmark previous searches which you can go back to after.



HowSociable has a feature that allows you to compare your brand competitors’ social media presence. This site tracks over 32 social networking sites. Another feature this tool offers is allowing you to see which social site works the best for you and which site needs more work.



Mention monitors millions of sources in 42 languages. This tool enables you to create alerts for your name, brand, company, industry, or competitors and be informed real-time. You can keep track of all your brand’s mentions on social networks, news sites, blogs, and forums.


Closing thoughts

This is by no means an extensive list. As the usage of social media continues to increase, so does the resources to navigate it. Not mentioned so far, but equally as powerful, are many of the business CRM tools that have their own built in social tools sets such as Sales Pro. You can, of course, use the platforms own in-built analytics to gain insights but this will limit your ability to cross reference channel data and slow the process. The key here is ease of use and tool flexibility allowing you to get as much data as possible in one place.


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