Why You Should Consider Outsourcing Your Marketing Analytics

November 19, 2017

In the marketing world, research and being data-driven play an essential role in any company's success, helping them become more efficient and be able to improve their overall competitiveness and build their long-term advantages.

Having a team of marketing analysts is highly beneficial to your company's marketing. There is a lot of time and effort needed for marketing, which is why some companies have considered outsourcing their analytics team. If you are one of those debating whether to outsource or rather build an in-house team, here are a few reasons you should consider outsourcing your marketing analytics today.


Cost savings

This is one of the most obvious reasons companies look to outsourcing. In outsourcing, you won’t have to worry about your employee's salaries and incentives. If you are still building your analytics team, you won’t have to worry about their experience and the possibility of training them since outsourced staff will already be equipped with the right skill sets needed to do the job. Compared to in-house, outsourcing will save you more money and time than you expect.



For a small business, it is likely you still don’t have an in-house team of marketers fully dedicated to marketing analytics and could just be considered as a secondary task. Gathering data analytics will take a lot of time to complete. Having an outsourcing team to focus more on your analytics will allow you to pay more attention to the important decisions facing your business instead of getting data.



Outsourced market analysts usually deal with large multitudes of data. For them to keep up, it is necessary for them to stay up to date with the latest computers, software, processors, and security measures to be able to manage the acquired data properly. Up-to-date technology is an essential asset.


Accuracy and scalability

Outsourced marketing analytics offers increased accuracy since it is designed with expertise, experience, and can handle scalability. New requests won’t be a challenge for your outsourced team.


Data sources

Outsourcing companies usually partner with multiple clients and bureaus which assist them in data information. From demographics to the stock market, they most likely have access to these kinds of information, which can be useful to your business’ marketing analytics.



A lot of companies have come to realize the advantages of outsourcing their marketing analysts and have greatly benefited from it. But keep in mind that when choosing an outsourcing partner, be sure they will be able to meet your expectations. Check their experience, ask for a free trial, and take advantage of a full consultation.



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