It is evident that the internet has changed the marketing game. Marketers have found means of using the internet to market their brands online, from social site to blog sites and even with the use of YouTube. YouTube is not only a search engine for videos; it is also a social site where anyone can join. Having billions of worldwide users a month, YouTube has grown to be one of the online giants, ranking 2nd most popular website. It is no wonder why businesses have made their presence known on this platform as well.
Using YouTube can be a cost-effective means to grow your business and gain a bigger reach of clients. Of course, more benefits come with it as well with proper understanding. With that being said, here are 10 benefits that will help in your online marketing with YouTube:
1. Capture and grow your audience
YouTube reaches billions of people in multiple countries around the globe, accessible anywhere on a multitude of devices. YouTube is available in 61 languages and is being used in 75 countries. Thus, you will be able to reach a worldwide audience your business will eventually need to gain more exposure, viewers, and ultimately a follower base.
2. People will find you easier
Remember this: Google owns YouTube, and you can take advantage of that. Videos show on the first page of search engines and are a proven method of leap-frogging your opposition to the top of the search engine results page. With YouTube as part of your marketing strategy, you are allowing more authority towards your website. And with more authority, the higher your search results will be.
Tips on effectively using YouTube to increase your website search results:
Make your YouTube channel similar to your domain name
This will tell Google that your YouTube channel is an official link to your brand’s website. This will also increase the relevance when someone searches for your brand or anything associated with you.
Embed your videos on your website or other websites
Your video will rank higher in the search engine when your site (or other sites) embed your videos and keep it updated.
Be as descriptive and keyword-rich as possible
Adding as many keywords as possible and your website URL will help you be found more easily when people search for your content.
3. Show expertise and demonstrate your product
Businesses use YouTube to build more authority in their field of expertise by creating tutorial videos or video tips. Doing so will show more credibility and build trust towards your audience. You can also showcase your products in action through video tutorials.
4. Recreate your content
You can repurpose the content from your website. Your blog post or any text on your website can be made into an animation, a presentation, or a video series you can post on your YouTube channel.
5. Be more engaging
Videos are an excellent way to connect with your viewers and provide more of a personal, hands-on feel than other traditional marketing materials. YouTube does not only allow you to post videos, but it also offers several features for the viewer. Viewers can leave comments, like the video, share it cross-platform or even save the video for them to find the video again easily. This can also give your business a chance to respond to questions or comments from the viewers.
6. Increase your traffic
YouTube gives your business the chance to create videos and advertise your brand at the same time with billions of people visiting this site each month. Due to YouTube’s popularity, you will most likely be able to find or create a group of followers for your brand or in your industrial field.
7. Make original content
Besides re-creating your content, YouTube also allows you to unleash your creativity. There are millions of original content you can find on YouTube, and your business can take advantage of that. Showcasing both originality and creativity in your content will be more appealing and engaging for your viewers.
8. Promote events and products
A lot of business post promotional videos, which may be for an upcoming or previous event or a new product launch. Posting these kinds of videos will be more enticing, encourage your viewers to participate in your events or try your new product, and gain more interested clients and sales revenue.
9. Use YouTube ads
With the use of Google AdWords for Video, you can advertise on the videos that your audience are most likely going to watch. The greatest advantage of AdWords for Video is that you will only pay for engaged views. Engaged views are when the viewer watches your ad for at least 30 seconds. If your video is skipped, you do not need to pay for anything.
10. Do cross-platform marketing
As mentioned earlier, one of the features YouTube offers is the ability to share videos on different sites. By sharing your videos on other sites, you are instantly increasing the exposure of your business, your video ranking, and the chance of your associated links to be clicked.
These are just a few of the many benefits of using YouTube in your marketing strategies. But it is evident that YouTube has proven to be a very efficient and effective marketing tool. Though, keep in mind that it takes a lot of time, research, and effort of trial and error to understand what type of video content works best for your business before you could fully feel the benefits of using YouTube for marketing purposes.