SOCIAL MEDIA MODERATION
FOR MEDIA COMMUNICATIONS
A Case Study Of Social Media Moderation
Pure Moderation works as a third-party vendor for a social media moderation company. This company establishes relationships with a range of different companies to protect their brands and monitor their social media channels. The purview of our partner’s client list involves celebrity social media pages, fan pages of television shows, food and beverage social media channels and campaigns, automotive social media pages, and other American brands. This service provider establishes relationships with large-name brands and then contracts out Pure Moderation to do a portion of the work.
Our Service Provider’s Needs
The increasing prevalence of social media in everyday life has fundamentally altered the marketing landscape. Marketing is no longer a one-way street - consumers now join in on and influence the conversation. The clients of our partner required 24-hour monitoring to evaluate their fan or customer sentiment and actively respond to issues when the need arose.
How We Helped
Since May 2014, Pure Moderation’s in-house moderation team has helped our partner conduct social listening initiatives to keep our clients informed of the climate surrounding their brand. We act to respond to and escalate pressing issues that can surface at any time of the day from anywhere in the world. These companies and individuals leverage our expertise to monitor trends and stay ahead of issues that arise on social media.
In particular, we help our provider:
maintain 24-hour coverage of highly active and lightly treaded channels.
finding new and impactful trends.
detailed care and attention with large volumes of comments.
issue easy-to-understand sentiment analyses during social media campaigns.
open and transparent communication.
quickly adapt to different working requests.
With 24-hour operations that are dedicated to social media moderation, we can efficiently monitor Facebook, Twitter, Instagram and other channels to catch, respond to, and escalate content.
By partnering with Pure Moderation, these entities can manage their social media channels quickly and efficiently without heavily investing their own resources in perpetual monitoring.
Pure Moderation has been a stable, reliable, and self-managing partner for this provider. The various avenues of communication that our admins monitor allow for Pure Moderation to operate continuously at a lower cost than these clients would be able to if they had their own dedicated teams.